"The Stanley Quencher, pictured for sale on the company's website, is an insulated stainless steel travel mug that's become extremely popular on social media and among consumers. A dramatic rise in the company's revenue is being attributed in part to the tumbler."
"The Stanley brand was founded more than 100 years ago in Massachusetts. Vacuum sealed and made of stainless steel, the bottles have traditionally been marketed toward blue-collar workers something they can take to the job site that not only maintains temperature but won't break. That image has undergone a massive shift in recent years. 'If you look at it when they were targeting men, it was about you can be active. It weathers all of the hardships you weather in a day and it's a bit more about the ruggedness of the product,' said Aleena Mazhar Kuzma, senior vice-president and managing director at FUSE Create, a Toronto-based advertising agency. But now, she said, 'it's about the esthetic.'"
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