#stanley-quencher
#stanley-quencher

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The Drum

Can Stanley avoid the 'Ugg trap'? Only if it can embrace the silly

Stanley Quencher faced backlash after becoming part of pop culture humor, raising questions on brand direction.

Experts suggest Stanley should embrace the ridiculousness of its new-found fame and evolve to retain brand equity. [ more ]

www.cbc.ca

The Stanley Quencher, a popular insulated stainless steel travel mug, is contributing to a significant rise in the company's revenue.

The Stanley brand has undergone a shift in its customer base, with its water bottles now being marketed for their aesthetic appeal. [ more ]

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