The Dutch government intends to officially replace 'Holland' with 'The Netherlands' in its promotional campaigns as part of a rebranding exercise. This change is motivated by a desire to address the overwhelming influx of tourists the country faces. Alongside this shift, there is a strong emphasis on promoting sustainable tourism and encouraging visitors to explore destinations beyond Amsterdam, the nation's capital, in order to diversify tourist experiences across the country.
The Dutch government aims to officially adopt 'The Netherlands' in promotional materials, aiming to rebrand and drop 'Holland' from its campaigns for sustainability.
With an overflow of tourism, the government seeks to promote sustainable tourism and diversify visitors' experiences beyond the capital city of Amsterdam.
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