Cineplex plans to adjust its online ticketing fee communication following a $38.9 million penalty for deceptive marketing, despite disagreeing with the ruling and appealing it.
Chief executive Ellis Jacob stated, "It was all about the presentation, and they've asked us to make some modifications, which we are co-operating with them on moving forward."
Cineplex charges a $1.50 booking fee unless customers are part of the CineClub subscription or Scene Plus loyalty programs, which have different fee structures.
While Cineplex believes its practices are clear, the Competition Bureau asserts that fees may mislead consumers, claiming full price disclosure is not immediate.
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