Rachael Coe's 'elbows up' merchandise line launched as an immediate success at her Yarmouth, N.S. store, selling 2,500 items in one month. Inspired by the response to U.S. tariffs, the line caught national attention after Mike Myers popularized the phrase on Saturday Night Live. Many businesses followed suit, capitalizing on Canadian patriotism. However, by May, sales began to decline, aligning more with typical seasonal merchandise, despite a minor boost prior to Canada Day.
The immediate success of the 'elbows up' merchandise line reflected a nationwide response to President Trump's tariffs, with sales reaching 2,500 in a month.
Many Canadian retailers adopted the trend, capitalizing on the national sentiment sparked by comedian Mike Myers during Saturday Night Live.
The initial surge in sales has since leveled off, with 'elbows up' products now selling at rates comparable to traditional Canada Day merchandise.
Despite the initial excitement and spike in sales, business owners have reported a decline in 'elbows up' merchandise sales leading up to Canada Day.
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