The cannabis industry is projected to grow from $57.18 billion in 2023 to $444.34 billion by 2030, reflecting a compound annual growth rate of 34.03%.
Dispensaries are transforming into knowledge hubs, with budtenders serving as expert guides to help consumers navigate cannabis and make informed choices.
Education is fostering a more inclusive cannabis culture, encouraging diverse groups to explore cannabis without fear of stigma, thereby enhancing overall consumer engagement.
Informed consumers are more likely to make responsible purchasing decisions and exhibit brand loyalty, leading to greater customer retention for dispensaries that prioritize education.
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