Altor's acquisition of CCM Hockey marks a significant move in the growing intersection of private equity and the sports industry, driven by increased outside capital and interest.
As major leagues like the NFL and NBA open up to private equity investment, brands like CCM Hockey stand to benefit from enhanced growth strategies and product expansion.
CCM Hockey, a brand steeped in 125 years of history, continues to attract attention as it operates globally and supplies elite players like Matthews and McDavid.
The partnership with Altor is set to help CCM expand its footprint, leveraging the investor's experience in consumer brands to further penetrate new markets.
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