""Where The Mission Meets The Moment" - that's the message Santa Clara hopes to convey when the Super Bowl and the FIFA World Cup come to Levi's Stadium next year. The city unveiled the slogan last month in hopes of cementing Santa Clara's place on the global stage, as it prepares to host two of the biggest events in sports."
""Santa Clara is not mentioned a lot even though we are the host because the reality is that it's the Bay Area games and a lot of the marketing for others really talks about the Bay Area," City Manager Jovan Grogan said at a Sept. 23 council meeting. "One of the things we heard from the City Council and the community is we want Santa Clara represented. This campaign, this logo and slogan, is a way to do that.""
Santa Clara unveiled the slogan "Where The Mission Meets The Moment" to cement its place on the global stage while preparing to host the Super Bowl and the FIFA World Cup at Levi's Stadium in 2026. Hundreds of thousands of fans will visit in 2026, but most official fanfare and marketing activity is expected to concentrate in San Francisco and San Jose. Santa Clara has faced limited national recognition since the 49ers moved to Levi's Stadium in 2014, with broadcasts and events often highlighting regional landmarks. The slogan and logo draw on the "Mission City" identity tied to Mission Santa Clara de Asís and aim to rally local pride and lasting civic identity.
Read at The Mercury News
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