"City leaders are pulling out all the stops to ensure San Jose get the recognition and economic benefits as it hosts a slate of sports events, including the Super Bowl 60, NCAA March Madness and FIFA World Cup. City leaders and event organizers launched a website Thursday for visitors and residents to navigate the action. It's San Jose's latest effort to build fan momentum in the South Bay."
""We'll be on the center stage and we will remind visitors that the Bay Area is the greatest place in the world," Mayor Matt Mahan said at a press conference Thursday. Mahan said this is the first time one metro area has hosted the Super Bowl and World Cup in the same year, so they're expecting half a million visitors. The series of events will officially kick off this November, with the National Women's Soccer League Championships hosted at PayPal Park."
"When Levi's Stadium hosted Super Bowl 50 in 2026, reports found the Bay Area saw a $240 million boost to the local economy - San Jose, however, only saw 12% of those economic benefits, while 57% went to San Francisco. Santa Clara, where the stadium is located, only saw 7% of the benefits. The stakes are higher this time around, and city officials don't want lose out. San Jose leaders have gone all out to make sure the city capitalizes on this rare 2026 opportunity."
San Jose will host multiple major sporting events in 2026, including Super Bowl 60, NCAA March Madness and the FIFA World Cup, and city officials expect large visitor volumes. A city website was launched to guide visitors and residents. Leaders expect teams to use San Jose Mineta International Airport, downtown hotels, and local venues such as PayPal Park and San Jose State University for practices. Past analyses showed the Bay Area gained a $240 million boost from a prior Super Bowl, with San Jose receiving a small share, prompting renewed efforts to secure greater local economic benefits during the 2026 events.
Read at San Jose Spotlight
Unable to calculate read time
Collection
[
|
...
]