"We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program,"
"Governor and expert TikToker Gavin Newsom passed a new law that would ban advertisements on streaming platforms from being louder than the program itself."
"Starting next year, those who don't have ad-free viewing subscriptions will no longer be interrupted by annoying loud ads while catching up on The Pitt."
California enacted a law banning advertisements on streaming platforms from being louder than the associated program, with compliance required by July 1, 2026. The measure expands the Commercial Advertisement Loudness Mitigation (CALM) Act of 2010, which applied to network and cable channels. The law responds to the rise of ad-supported subscription tiers across services including Disney+, Hulu, Peacock, Netflix, HBO Max, Prime Video, and Paramount+. Streamers offering discounted, ad-supported plans must adjust audio levels so commercials match program volume. Viewers on ad-supported tiers will no longer face sudden loud commercial interruptions while watching content.
Read at Vulture
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