"We heard Californians loud and clear, Newsom said in a statement, and what's clear is that they don't want commercials at a volume any louder than the level at which they were previously enjoying a program."
"This bill was inspired by baby Samantha and every exhausted parent who's finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work, Umberg said after Newsom signed his bill into law. SB 576 brings some much-needed peace and quiet to California households by making sure streaming ads aren't louder than the shows we actually want to watch."
California enacted a law requiring streaming services such as Netflix, Hulu, Amazon Prime and YouTube to prevent commercials from being louder than the programs they interrupt. Broadcasters and cable channels have followed a Federal Communications Commission rule since 2010 that mandates consistent average volume between programs and commercials; streaming platforms were previously exempt. Governor Gavin Newsom signed Senate Bill 576, introduced by Senator Tom Umberg, which was motivated in part by a senator's aide who complained that streaming ads woke a newborn. Many streaming platforms are based in California, so the law could influence national ad-volume practices.
Read at www.theguardian.com
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