In California, automated election reminders sent by BallotTrax erroneously reached thousands of voters not eligible to participate in upcoming special elections. Around 100,000 individuals were to be notified, but due to a geo-targeting error, many received confusing messages about mail-in ballots and deadlines. The error was especially significant in Los Angeles, Orange, Kern, and Tulare counties, frustrating election officials who indicated that nearly all subscribers to BallotTrax updates received these incorrect notices. BallotTrax's president assured that they are investigating the issue and plan to issue a retraction once the error is clarified.
Thousands of California voters received incorrect automated reminders about elections next week, impacting residents who are not eligible to vote in those special elections.
The reminder messages were sent erroneously due to a geo-targeting error from BallotTrax, affecting even those not registered in the relevant legislative districts.
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