The evolution of commerce networks is driven by the need to leverage data more effectively, resulting in expansive media networks that explore various verticals.
Launching a media network requires building strategic partnerships and ensuring robust data governance, as no leader will risk their core business for unproven ventures.
Data from trusted consumer relationships must be safeguarded, making privacy and security essential priorities for any emerging commerce media network.
A phased approach starting with small partnerships allows companies to gradually build media expertise and confidently measure outcomes to drive growth.
#commerce-media-networks #data-governance #strategic-partnerships #privacy-and-security #business-growth
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