What Is a Virtual Merchant? How Virtual Merchants Work (2024) - Shopify
Briefly

A virtual merchant is someone who sells products or services through an online store, giving customers a secure way to pay over the internet. Virtual merchant services connect your business with a secure payment processor so you can accept credit cards and handle transactions through your website.
Running a virtual merchant business requires several upfront considerations, particularly keeping customers' data safe when handling online transactions. Partner with virtual merchant providers to set up a merchant account – a business account for payment and credit card processing.
This approach is increasingly popular among business owners looking to reach customers beyond their local area. It offers the flexibility to sell products 24/7, without the overhead and limited hours of a physical storefront.
Take businesses like Allbirds and Glossier, which grew from small startups into retail giants by adopting a virtual merchant approach, enabling them to reach customers everywhere.
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