Total Addressable Market: How To Measure Your TAM (2024) - Shopify
Briefly

Total Addressable Market (TAM) estimates the revenue opportunity for a product or service if every potential customer bought it at a given price, aiding in gauging market potential and setting realistic goals.
Potential investors focus on TAM to assess growth and market share potential, while businesses use it to make informed decisions about investing in products, considering growth and profitability.
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