"We've just had question after question piling up from our clients about the cookieless future - and how to think about these different data sources"
"With many users opting out of tracking cookies, agencies are finding ways to track engagement without them. We are looking to implement solutions that anonymize personal data and measure the effectiveness of these solutions in ensuring individual anonymity."
"One of the major results of the Magna/Acxiom study showed that combining the usage of first-party and third-party data can offer different advantages to reaching audiences."
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