Salesforce's acquisition of Zoomin enhances its capabilities in processing unstructured data, allowing for personalized and automated service interactions across various platforms.
"Proprietary unstructured data is powerful fuel our customers can use for AI agents and customer experiences, and Zoomin's proven expertise will accelerate Data Cloud's innovation," said Rahul Auradkar.
Zoomin's technology will first be integrated into Salesforce's Data Cloud and Service Cloud, with plans for wider application across all Salesforce solutions.
Marc Benioff reflected on AI's transformative potential, stating that his strategic acquisitions are aimed at addressing the significant changes in technology.
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