""We believe there is significant opportunity to leverage AI throughout the organization, including supply chain, merchandising, marketing and call centers, as well as in customer-facing and omnichannel areas," said Macy's CFO Tom Edwards on Wednesday's earnings call."
""AI for us is an opportunity to combine the improvements in technology and data science with humanity and deliver a relationship-oriented business that is focused on the consumer," said Macy's CEO Tony Spring."
""The team has walked me through over 35 different [AI] use cases, all of which are designed to support how customers shop and how our colleagues serve them," said Spring."
Macy's, Inc. announced a 1.5% growth in comparable sales and net sales of $21.8 billion for 2025. For 2026, projected sales range from $21.4 billion to $21.65 billion, indicating a potential decline. The company plans to close 65 Macy's stores as part of 150 closures and aims to leverage artificial intelligence across various operations. Bloomingdale's experienced a 7.4% increase in comparable sales, while Bluemercury saw a 1.6% growth, driven by specific beauty brands. AI integration is a key focus for enhancing customer experience and operational efficiency.
Read at Digiday
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