Zebra Technologies is significantly investing in machine vision, exceeding one billion dollars as part of its strategic pivot from traditional data collection methods. Executives Jan Naessens and Ivar Keulers outline the challenges faced due to workforce reductions in factories and warehouses, emphasizing the need for adaptive solutions. Recognizing the potential in machine vision, Zebra has made targeted acquisitions like Adaptive Vision, which focuses on AI-driven solutions that enhance industrial automation by leveraging pretrained models to streamline processes without extensive retraining needs.
Zebra has traditionally been known for collecting and sharing data. But factory automation is constantly evolving. This presents Zebra with both challenges and opportunities.
During that transition, we realized that we could also get into machine vision. Zebra is serious about this, as is evident from the fact that it has already invested more than a billion dollars in it.
Warehouses employ fewer and fewer people. These people are also increasingly difficult to find. This also means that organizations need fewer wearables. And that is a problem for Zebra.
Adaptive Vision has developed an AI that does not need to be trained. It works with pretrained models on existing data, simplifying implementation and increasing efficiency.
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