Unique Views provide creators and thought leaders with a clearer metric to measure their audience. While Impressions indicate the total visibility of content, Unique Views reveal the actual number of individual people who have seen it. This distinction helps creators understand the breadth of their reach versus the frequency of exposure.
The inclusion of impression data from reposted content is also notable as it provides a full picture of the performance of a user's content, whether it's their original post or a repost by someone else. Creators who often have their posts reposted by others can expect to see an increase in impression performance over time.
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