The lawsuit alleges that Life360 sold users' precise location data to various location data brokers, particularly affecting vulnerable groups including children and families.
According to the complaint, the data sold could be used to identify visits to sensitive locations, leading to potential discrimination, violence, and emotional distress for users.
Life360's spokesperson emphasized the company's commitment to transparency, stating that users have meaningful choices regarding their data, including opting out of data sales.
The class-action suit seeks compensatory, statutory, and punitive damages, claiming Life360’s actions constituted an intrusion into the private lives of consumers.
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