How To Write Business Concepts That Win Stakeholder Buy-in (2024) - Shopify
Briefly

A good business idea must be fleshed out with practical details to evolve into a viable business plan that resonates with customers and investors.
A business concept serves as a concise document that bridges an idea with a business plan, detailing essential elements vital for attracting investor support.
The significance of a business concept lies in its ability to provide a snapshot of key factors that pique investor interest and reflect business viability.
Key components of a business concept include product description and target market, essential for outlining competitive advantages and identifying potential customers.
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