The business model canvas is a standardized tool that simplifies complex business models into nine interconnected sections, highlighting both efficiency and value.
According to Alex Osterwalder, the business model canvas illustrates the logic of how a company intends to make money, enhancing understanding for stakeholders.
The canvas serves as a visual asset, making it easier to present and compare business models at a glance, fostering clearer communication.
Developing a business model canvas allows businesses to clarify their model, streamline communication with stakeholders, and efficiently identify areas for improvement.
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