Google's AI Workspace product, Gemini, is struggling to compete with offerings from Microsoft and Apple, revealing concerns about brand familiarity and usage.
Internal documents show that Gemini tools for Google Workspace are significantly lagging behind competitors. A strong Q4 performance is crucial for recovery.
Despite Google's claims of improving familiarity and usage of Gemini, the internal market research highlights that the product remains far behind in brand strength.
According to a spokesperson, the internal data was outdated, but they asserted that double-digit gains in categories like awareness have been made since the report.
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