In April 2022, Google Business Profiles introduced various performance metrics, including tracking for food orders. However, Claudia Tomina discovered a significant change: starting June 2024, food orders will not be recorded in performance metrics, despite customers still being able to place orders through Google Search and Maps.
Claudia Tomina shared her observation on Bluesky, highlighting the removal of the food orders performance metric, evidenced by a screenshot from her Google Business Profiles performance tab that stated this change.
This shift indicates a notable evolution in how Google Business Profiles handle performance metrics, suggesting a potential focus away from food orders in favor of other aspects of business performance.
The discussion on Bluesky began to consider the implications of this change, as the community reflects on how these metrics influence business decisions and strategies for managing customer orders.
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