Ford's new in-vehicle advertisement system aims to deliver tailored ads by monitoring passenger conversations, location, and historical driving data, raising significant privacy concerns.
This technology, while utilizing existing software without new hardware, can enhance ad delivery by analyzing keywords mentioned by occupants, such as 'grocery shopping'.
A Ford spokesperson noted that patent applications are typical for a robust business strategy, emphasizing that this application does not imply current implementation plans.
Concerns persist regarding user privacy, as the patent does not detail how Ford will ensure the protection of data collected through this advertising system.
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