The global sporting goods industry will grow at a compound rate of 7% through 2027. That's according to 'Time to move: Sporting goods 2024,' a January 2024 report by McKinsey & Company.
The study addresses shifting consumer preferences from traditional organized sports to individual varieties such as pickleball (159% growth from 2019 to 2022) and off-course golf (57% growth during the same period).
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