"COPENHAGEN, Denmark-(BUSINESS WIRE)- Caliber, a stakeholder intelligence platform helping organizations build and protect trust, released its inaugural Stakeholder Intelligence Report, revealing global trends in brand, reputation, and data-driven communications. As economic anxiety, AI disruption, and geopolitical uncertainty intensify, leaders across industries are making higher-stakes decisions under conditions of compressed trust and heightened reputational risk. This report equips executives with data and actionable insights to support decision-making in 2026 and beyond."
"Globally, the top three issues that most concern stakeholders today are increased cost of living (36%), artificial intelligence (24%), and economic recession (20%), closely followed by unemployment (19%), rising energy prices (19%), and Donald Trump's presidency (18%). Global financial optimism is down, with only three out of 37 countries (Denmark, Sweden, and the Netherlands) showing net-positive sentiment on how secure people feel in their future financial situation from 2024 to 2025."
Caliber’s 2026 stakeholder intelligence draws on nearly one million responses from more than 360,000 individuals across 37 countries collected between January 1 and October 31, 2025. Caliber measures brand and reputation in parallel to identify which stakeholder segments are losing trust in specific sectors and which aspects of brand and reputation drive overall standing. The top global stakeholder concerns are increased cost of living (36%), artificial intelligence (24%), and economic recession (20%), followed by unemployment and rising energy prices. Global financial optimism decreased, with only Denmark, Sweden, and the Netherlands reporting net-positive future financial-security sentiment from 2024 to 2025.
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