Business Insider, with its robust readership of over 100 million, is a key player in digital media, known for its unique storytelling style. DeFrancesco, overseeing the daily newsletter 'Business Insider Today,' emphasizes delivering valuable content to keep readers engaged in a crowded inbox. His old-school reporting techniques, such as direct communication and source building, along with mentoring new staff, highlight his commitment to quality journalism. As a calm presence, he balances personal life with professional responsibilities, focusing on enhancing the publication's relevance and effectiveness as it moves towards its 2025 goals.
I'm constantly focused on making sure the newsletter always provides value to readers. People have so many options in their inbox... I want them to feel like it was worth their while.
DeFrancesco's has an old-school style to his reporting, focusing on building sources, picking up the phone... coming prepared when speaking to executives.
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