Aldi poised to overtake ASDA as UK's third largest grocer within five years

"ASDA must redefine itself with a clear differentiation from discounters to secure its position in the UK food & grocery market. The grocer must focus on its online capabilities this year to reestablish itself as a dominant player and set itself apart from Aldi."

"Internal tensions within ASDA have been exacerbated by disappointing sales performance, leading to public criticism of chairman Lord Rose and calls for majority shareholder Mohsin Issa to step back from managing the business."

"ASDA has implemented emergency measures, including a £30 million investment to ensure adequate staffing at checkouts during weekends, yet these efforts have been perceived by some as insufficient to truly compete with discount giants like Aldi."

Read at Business Matters