Salesforce's acquisition of Own Company for $1.9 billion enhances its data protection and management capabilities, aligning with increasing customer demand for secure cloud environments.
Own, a partner of Salesforce since 2012, brings essential data archiving, security, and analytics capabilities to the table, furthering Salesforce's Platform Data Security offerings.
Salesforce aims to leverage Own's expertise to bolster its existing security products, reiterating the CRM industry's shift towards data-centric solutions to meet regulatory and customer needs.
With the acquisition of Tenyx, Salesforce continues to expand its AI capabilities, enhancing customer service through voice agents, demonstrating a strategic move towards automation in CRM.
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