"However, many YouTubers have reduced their reliance on ad revenue and brand deals. There are several reasons for this shift. First, ad revenue can be quite unpredictable. With YouTube continually updating its policies, some creators may find it challenging to secure ads for their videos, which can negatively impact their earnings. Additionally, they've realized that income from these streams can vanish unexpectedly."
"YouTubers are no longer just creators; they're vertically integrated media companies. Recognizing the volatility of platform-dependent revenue, many are building parallel businesses, including product lines, brick-and-mortar ventures, and consumer brands that can outlast algorithm changes and policy shifts. In some cases, these side businesses are growing faster and more sustainably than their YouTube channels. MrBeast Jimmy Donaldson, known as MrBeast, who has 442 million subscribers, isn't just one of YouTube's biggest stars - he's its most aggressive entrepreneur."
YouTube contributed over $55 billion to the U.S. GDP and created more than 490,000 full-time jobs. Many creators have reduced reliance on ad revenue and brand deals because ad revenue is unpredictable and platform policy changes can block ads and eliminate income. Creators are evolving into vertically integrated media companies by launching product lines, brick-and-mortar ventures, and consumer brands to survive algorithm and policy shifts. Some side businesses are growing faster and more sustainably than channels. Jimmy Donaldson launched ShopMrBeast and Feastables, selling over one million MrBeast Bars and generating roughly $250 million in Feastables revenue in 2024 with over $20 million in profit while media operations lost about $80 million.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]