"Even the most brilliant strategy is without merit if employees do not understand and commit to it. Strategy implementation is seen by many as the Achilles heel of strategic management, with numerous examples of execution falling short of plan-from the " One HP" strategy and Yahoo's turnaround to Bumble's refocus strategy. is a professor of communications management at the University of St. Gallen (Switzerland)"
"a global innovation advisor and speaker, and the co-author of Martin J. Eppler How to talk about Data (Financial Times Publishing) and Office Monsters (Pearson). is the founder of Zense, a design consultancy specializing in complexity, strategy, and change communication, and the co-author of Andri Hinnen Office Monsters. is a postdoctoral researcher in strategic communication at the University of St. Gallen (Switzerland)"
Even the most brilliant strategy is without merit if employees do not understand and commit to it. Strategy implementation is often the Achilles heel of strategic management, with numerous execution failures such as One HP, Yahoo's turnaround, and Bumble's refocus. Effective implementation requires clear communication, employee buy-in, and carefully designed change strategies that address complexity. A professor of communications management at the University of St. Gallen is a global innovation advisor and co-author of How to Talk About Data and Office Monsters. The founder of Zense leads a design consultancy specializing in complexity, strategy, and change communication. A postdoctoral researcher in strategic communication has international academic experience.
Read at Harvard Business Review
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