"In 2025, when "flexibility" is marketed as a perk and "diversity" is measured as a KPI, goZeal is taking a different approach. Founded by Sanghamithra (Sangha) Penesetti, the company is not following the traditional rules of recruitment and workforce development. Instead, it is rewriting them. goZeal's mission is simple: "You employ us. We employ change." This phrase reflects more than a tagline. It represents a strategy that challenges business leaders to think differently about how they hire, lead, and build teams for the future."
"For goZeal, hiring diverse talent is not a branding exercise but a business strategy. Many companies continue to rely on outdated hiring models that unintentionally exclude the very professionals they aim to attract. goZeal's approach reverses that dynamic. The company directly employs experienced women, especially those returning to work and women of color, and places them in flexible, high-impact roles across insurance, data, and technology."
"These professionals are not gig workers. They are analysts, engineers, and innovators who contribute strategic value from day one. When clients hire through goZeal, they gain more than a resume. They access a system designed to unlock overlooked potential and build teams grounded in empathy, agility, and performance. In many companies, flexibility is still treated as a reward rather than a core performance strategy. goZeal's model demonstrates how rethinking flexibility can strengthen both morale and the bottom line."
goZeal directly employs experienced women, prioritizing those returning to work and women of color, and places them into flexible, high-impact roles across insurance, data, and technology. The company treats hiring diversity as a business strategy and positions professionals as analysts, engineers, and innovators rather than gig workers. goZeal designs work around people's lives using a fractional talent model that reduced onboarding time by 35% for one client and halved a six-month data backlog for another. Clients gain a system designed to unlock overlooked potential and build teams grounded in empathy, agility, and measurable performance.
Read at Business Matters
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