A noticeable division among U.S. companies regarding DEI initiatives has emerged recently, with firms like Chipotle, Disney, and Pepsi rolling back their programs. Others, such as Nike and JPMorganChase, are postponing impact report releases. The Cannes Lions International Festival largely avoided DEI topics, contrasting with past focus. Companies often cite legal, economic, and political issues for these shifts. Stakeholders and consumers perceive silence on social matters negatively, leading to boycotts. Businesses are urged to maintain clarity in their mission and values for success amidst challenges, emphasizing long-term customer relationships over short-term gains.
In the past, there was an unspoken policy that most businesses 'don't get political'-a sentiment I don't disagree with. But the hard truth is the modern workforce is aware of what's going on in the world, and they see acquiescence or silence as being complicit.
Instead of changing their values during times of chaos, companies need to stand true to their clarity of mission, culture, and communication.
Every ship must have a rudder and a course for a successful voyage. That's even more important in a storm-and make no mistake, we are in a storm.
But organizations need to zoom out in terms of their business timeline. Administrations are temporary, but the goal is to court customers for life.
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