Tencent's profit soared as high-margin businesses like online advertising and subscriptions thrived, offsetting slight declines in video games. The company's focus on profitability resulted in a notable increase in gross margin and adjusted net income.
Tencent's success was fueled by a 26% surge in online advertising, leveraging AI to boost user engagement on WeChat. Video and music subscriptions also saw significant growth, indicating strength across various segments.
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