"Many companies prize innovation as a means of staying competitive and driving new business. And while valuable ideas can emerge top-down, senior leaders also depend on frontline employees whose close contact with customers, processes, and raw data can spur unique, calibrated insights. Wayne Johnson is a researcher at the Utah Eccles School of Business. He focuses on evaluations and decisions about new information, including persuasion regarding creative ideas and belief change."
"Many companies prize innovation as a means of staying competitive and driving new business. And while valuable ideas can emerge top-down, senior leaders also depend on frontline employees whose close contact with customers, processes, and raw data can spur unique, calibrated insights. Brian Lucas is an associate professor of organizational behavior at Cornell University's Industrial and Labor Relations School. His research focuses on creativity and morality in the workplace."
Companies prize innovation to stay competitive and generate new business. Valuable ideas can originate top-down, but senior leaders rely on frontline employees for insights grounded in operational experience. Frontline employees gain close contact with customers, processes, and raw data, enabling them to produce unique, calibrated observations that inform practical innovations. Wayne Johnson is a researcher at the Utah Eccles School of Business who studies evaluations and decisions about new information, including persuasion related to creative ideas and belief change. Brian Lucas is an associate professor of organizational behavior at Cornell University's Industrial and Labor Relations School who researches creativity and morality in the workplace.
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