"Daniel Currell's guest essay in The New York Times shows how Walt Disney World Resort has evolved from an accessible "all-American vacation" to a luxury experience targeting high-net-worth households. Wealthy visitors can pay for premium passes that let them bypass lines; one tech executive quoted in the article experienced 16 attractions in seven hours. Meanwhile, Scarlett Cressel, a bus driver who could not afford to pay for special ride reservations and other perks, managed nine attractions over 14 hours."
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Many major companies are shifting from serving mass-market consumers to focusing on wealthy clientele, converting previously accessible products and experiences into premium offerings. Walt Disney World exemplifies this trend, where affluent visitors using paid passes access far more attractions while less affluent guests endure long waits and equipment failures. Management consultants report firms abandoning the mass market to serve the privileged. Combined with indicators like persistent inflation and slipping consumer sentiment, these shifts increase risks for middle-class households and may exacerbate inequality and reduced consumption power.
Read at Fast Company
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