"In this video, Motley Fool contributors Jason Hall and Jeff Santoro discuss the threat and opportunity of artificial intelligence for Google parent company ( ( Alphabet GOOG 0.12%) GOOGL 0.15%) and where they think it will be in five years. *Stock prices used were from the afternoon of Oct. 2, 2025. The video was published on Oct. 6, 2025. About the Author Jason Hall is a contributing Motley Fool stock market analyst with more than a decade of experience writing about dividend stocks and long-term investing."
"Jason Hall has no position in any of the stocks mentioned. Jeff Santoro has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet. The Motley Fool has a disclosure policy. Jason Hall is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel."
Artificial intelligence presents both significant threats and opportunities for Alphabet. AI could disrupt Google’s core advertising model by changing how users search, engage, and receive results, potentially reducing ad effectiveness. AI also offers new revenue paths through advanced search experiences, enterprise AI services, cloud-based model offerings, and productivity tools. Competitive pressures from other AI developers and startups could challenge market share if Alphabet fails to innovate and monetize rapidly. Regulatory scrutiny and ethical concerns could limit deployment or add costs. Alphabet’s success over five years will depend on execution across search, ads, cloud, product integration, and regulatory navigation.
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