September was a good month for bargain hunters as big discounts and fierce competition pushed shop prices further into deflation. Non-food categories, particularly furniture and clothing, saw the largest drops as retailers sought to lure back hesitant shoppers.
While easing price inflation is welcome news for consumers, geopolitical uncertainties, climate change, and government-imposed costs could reverse this trend in the future.
The deflation in non-food prices would help shoppers manage their household budgets for the remainder of the year. However, retailers would still need to entice customers with attractive promotions in the lead-up to the festive season.
The Office for National Statistics attributed this rise in retail sales volumes to higher spending on food, clothing, footwear, and household goods, buoyed by warm weather and end-of-season sales.
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