"This feels like the year of the mini splurge," Long told the outlet. "That's a really healthy sign for the economy." Buyers often reward themselves for enduring tough economic times by upgrading their personal goods and services selections, which reflects a notable shift in consumer behavior after a period of restraint.
Consumers are increasingly treating themselves to some of the luxuries they may have been forgoing amid recent recession concerns and inflation troubles. This uptick in personal care spending points to a potential economic rebound.
Long pointed to one example of such a 'reward' - the 'Utah hair trend,' which has exploded on TikTok and other social media platforms, attracting consumers to spend significantly on personal care.
During recessions or economic downturns, consumer spending typically tightens. However, the recent rise in personal care spending and retail sales suggests a turnaround in confidence among consumers.
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