Walmart's new strategy includes financial incentives for independent delivery drivers to boost online order pickups and enhance competitiveness against Amazon during the holiday season.
Arun Sundaram emphasized, 'Spark Driver is very important to Walmart...because it helps grow e-commerce sales and Walmart Plus subscriptions.'
Walmart's global e-commerce surpassed $100 billion in sales in 2023, with CFO John David Rainey projecting a profit in U.S. e-commerce within the next year or two.
Walmart's Spark Driver platform allows delivery pay to vary by order size and distance, ensuring drivers earn more for challenging delivery tasks like heavy items.
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