"Even Valentine's Day might not be immune to the economy's uneven tilt this year. Take it from the beloved Valentine's candy hearts: In addition to traditional messages like "KISS ME" and "LOVE BUG," the treats are now imploring you to be financially responsible and "SPLIT RENT" or "COOK FOR 2." Those looking to pamper their paramours might have good reason to worry about a costly holiday."
"Overall inflation, based on the year-over-year percent change in the consumer price index, has remained higher than ideal but down from its 9.1% peak in June 2022, coming in at 2.7% in December. However, a lot of Valentine's Day staples have spiked: The candy and chewing gum price index increased 10% from a year ago in December, indoor plants and flowers increased 7.2%, and food away from home increased 4.1%."
Prices for common Valentine's Day items including roses and chocolates have surged year over year, based on January NIQ data used by Groundwork Collaborative and The Century Foundation. The candy and chewing gum price index rose 10% year over year in December, indoor plants and flowers increased 7.2%, and food away from home rose 4.1%. Overall consumer price index inflation fell from a 9.1% peak in June 2022 to 2.7% in December, but many Valentine's staples have risen faster than the headline rate. The pattern reflects a K-shaped economy where higher earners sustain spending while lower- and middle-income consumers struggle, prompting some to choose lower-cost options like budget flowers and at-home dates.
Read at Business Insider
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