Use Design Thinking to Navigate Ambiguity

"We're living through an era of accelerated change, and leaders feel it every day. In five years, we've experienced the impacts of Covid and how it rebooted the norms we took for granted in how we work; the advent of gen AI and the reckoning with its massive impact on business as usual; and high geopolitical instability and its paralyzing effects on business decisions."

" is the founder of a leadership advisory and capability-building Amy Bonsall company that equips executives and organizations to lead through ambiguity. She was previously an IDEO and Old Navy executive. She's worked with leaders around the world on honing their ability to lead-and create growth-through uncertainty, and she writes and speaks on leading through ambiguity with creativity, curiosity, and confidence, as well as the power of taking light actions like experimentation. Find Amy on LinkedIn and Instagram."

" is Dean of Degree Programs and professor of leadership and organizational behavior at IMD Business School in Lausanne, Switzerland. Specializing in the development of globally oriented, adaptive, and inclusive organizations, she has worked with thousands of executives, teams, and organizations from professional services to industrial goods and technology. In 2021, she was recognized as a Thinkers50 Radar thought leader and nominated for the distinguished leadership award. Find Alyson on Alyson Meister LinkedIn and Instagram."

Leaders face accelerated change from COVID, which rebooted work norms; the rise of generative AI, which reshapes business-as-usual; and heightened geopolitical instability that paralyzes decisions. Effective leadership requires creativity, curiosity, confidence, and a tolerance for ambiguity combined with light actions such as rapid experimentation to generate learning and growth. Amy Bonsall founded a leadership advisory and capability-building company, previously served at IDEO and Old Navy, and coaches executives worldwide on leading through ambiguity. Alyson Meister is Dean of Degree Programs and professor of leadership and organizational behavior at IMD Business School, focusing on adaptive, inclusive, globally oriented organizations.

Read at Harvard Business Review