"More than half of UK adults (55%) say they now use AI platforms like ChatGPT, Perplexity and Google Gemini for financial advice at least sometimes - rising to 81% of Gen Z and 80% of Millennials. In fact, one in seven of Gen Z (14%) say they use it to answer all their financial questions. The study was carried out by STRAT7, the global tech-enabled strategy, insights and analytics group, examining the financial and investment habits of 1,000 UK adults."
"It found that one in ten (10%) of those who use AI for financial guidance say that they go to AI platforms first for financial advice, and that more than a third (36%) use it for advice on how to better manage their budgets. Sue van Meeteren, co-founder of STRAT7 Jigsaw, said, "The financial services industry can't underestimate the impact of generative AI as a tool for advice and guidance, especially for younger savers and investors."
55% of UK adults use AI platforms like ChatGPT, Perplexity and Google Gemini for financial advice at least sometimes, rising to 81% of Gen Z and 80% of Millennials. One in seven Gen Z (14%) use AI to answer all their financial questions. A STRAT7 survey of 1,000 UK adults found that 10% of AI users go to AI platforms first for financial advice and 36% use AI for budgeting guidance. Banks' websites (81%), family members (76%) and Money Saving Expert (75%) are the top three financial guidance sources. Only 40% use social media for financial guidance. Financial services firms face both risk and opportunity from generative AI and can position existing platforms as educational hubs.
Read at London Business News | Londonlovesbusiness.com
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