'True Love' in for pricey holiday shopping season according to data - Caribbean Life
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'True Love' in for pricey holiday shopping season according to data - Caribbean Life
"For more than 40 years, PNC has tracked the price of the birds, entertainers, and other gifts that comprise the classic holiday song as part of its Christmas Price Index, a light-hearted take on the Bureau of Labor Statistics' Consumer Price Index. Fulfilling True Love's shopping list will cost 4.5% more in 2025 than it did in 2024, outpacing the BLS index, which rose 3% from October 2024 to October 2025."
""This year's index reflects pressures from a tight labor market and lingering global economic uncertainties," said Amanda Agati, chief investment officer of PNC's Asset Management Group. "However, tariffs are not a driver at all because True Love's shopping list only includes domestically produced goods and services." Highlights from this year's index: * The gold standard For two years the price of The Five Gold Rings stayed flat, but that brief run of stability is over. The rings jumped by 32.5% - the biggest increase in the CPI this year. That's an actual annual price increase of more than $400, reflecting a surge in gold prices overall. Inflation, expected Federal Reserve interest rate cuts, and a declining U.S. dollar have pushed investors to precious metals in 2025."
"Overall, just more than half the gifts rose in price in 2025. Aside from gold, the biggest movers were the Partridge and the Pear Tree, and the Ten Lords-a-Leaping. For the former, the overall 13.5% increase is entirely attributable to the Pear Tree, reflecting increases in the price of labor, land and fertilizer and also serving as a proxy for U.S. housing costs."
PNC's Christmas Price Index places the total cost to buy all gifts in "The Twelve Days of Christmas" at $51,476.12 for 2025. The total represents a 4.5% increase from 2024 and outpaces the Bureau of Labor Statistics Consumer Price Index, which rose 3% from October 2024 to October 2025. More than half of the gifts rose in price in 2025, with the largest increases in the Five Gold Rings, the Partridge and Pear Tree, and the Ten Lords-a-Leaping. Gold jumped 32.5% while the Pear Tree rose 13.5% due to higher labor, land, and fertilizer costs, reflecting broader inflationary pressures and housing-cost proxies.
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