CEO Josh Reeves shared his motivation behind Gusto, saying, 'I had set up payroll. I had set up benefits. I had experienced some of the pain and frustration.' This personal experience fueled his desire to create a solution that would ease the burden of HR tasks for small businesses, making processes more accessible and manageable for those without extensive resources.
Reeves emphasized Gusto's focus on small businesses, noting, 'For these smaller businesses, yes, there's less revenue per customer, but there was a huge need for someone to prioritize them.' This statement underscores the company's commitment to cater to the unique needs of entrepreneurs who may struggle with traditional, cumbersome administrative methods.
Reeves articulated the foundational necessity of payroll for any business with, 'We knew that payroll was going to be the starting place. It's the least optional part of the stack. If you don't pay someone, they're going to quit pretty fast.' This highlights why Gusto chose payroll as the primary service, recognizing it as critical to business operations.
Gusto's mission is to simplify processes, as Reeves explained, 'Gusto came to be when its co-founders struggled with archaic administrative methods and wanted to alleviate these burdens for others.' The company strives to convert traditional approaches into streamlined solutions that enhance efficiency, allowing business owners to concentrate on their core activities.
Collection
[
|
...
]