In January, visits to warehouse stores such as Costco, Sam's Club, and BJ's rose over 7% from the previous year, significantly outperforming Walmart and Target. This trend suggests a growing preference for bulk buying, fueled by factors like inflation and consumer demands for deals and experiences. Industry analyst Gina Logan noted a shift towards stocking up in advance and enhancements in customer experiences, with Sam's Club recently topping satisfaction rankings. Retailers are innovating to attract members, focusing on value, quality, and engaging shopping experiences to maximize annual membership fees.
Not only are the prices often the best in town, warehouse chains also boast some of the best experiences, according to shoppers - and they're getting better.
It's a continuation of 2024," Kantar retail analyst Gina Logan told Business Insider. "Club store visits significantly outpaced those of Target and Walmart in each of the prior six months.
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