Sustainability initiatives, despite their prominence during the pandemic, face a downturn as companies enter a phase of 'greenhushing', backtracking on climate commitments.
Increased regulation on sustainability reporting has ironically led to a slowdown in genuine action, as companies divert attention to compliance rather than implementation.
The excitement surrounding AI as a new focus has caused companies to deprioritize sustainability, revealing how complex and daunting sustainability efforts truly are.
Corporate sustainability seems to reflect a malaise, with a growing number of organizations retreating from bold climate goals set in the past.
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