The rise of AI in CEO communications-and the credibility threat it poses
Briefly

The article explores the evolving nature of CEO communications in an age dominated by AI technologies. As CEOs harness generative AI to craft messages appealing to analytics, there's a resulting risk of eroding credibility. This reflects a feedback loop where machines influence machines, potentially creating a disconnect in genuine leadership narrative. Furthermore, it emphasizes that investors value various intangibles, not just numbers, and that the narrative formed by a CEO can drive significant market value, illustrating the delicate balance between effective communication and authenticity.
The tech arms race might polish earnings calls but risks creating a sentiment gap, as AI cannot replace the critical element of credibility in leadership.
Investors factor in not just numbers but narratives and intangibles; a company's story is crucial to corporate valuation beyond mere financials.
Read at Fast Company
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